Steve Jobs on stage at the D8 conference in June 2010, interviewed by Walt Mossberg and Kara Swisher:
Privacy means people know what they’re signing up for, in plain
English, and repeatedly. That’s what it means. I’m an optimist, I
believe people are smart. And some people want to share more data
than other people do. Ask them. Ask them every time. Make them
tell you to stop asking them if they get tired of your asking
them. Let them know precisely what you’re going to do with their
That’s what we think.
In the audience: Mark Zuckerberg.
Apple’s stance on privacy hasn’t changed an iota. Neither has Facebook’s.